Last updated: 1 November 2024
AmplifiDigi Pty Ltd (ABN 47 629 381 054) ("AmplifiDigi", "we", "us",
or "our") is committed to protecting the privacy of your personal
information. This Privacy Policy explains how we collect, use,
disclose, and safeguard your information when you visit our website
(amplifidigi.com), use our services, or otherwise interact with us.
We comply with the Australian Privacy Principles (APPs) contained in
the Privacy Act 1988 (Cth) and, where applicable, the General Data
Protection Regulation (GDPR) for individuals located in the European
Economic Area.
1. Information We Collect
Personal Information You Provide
We may collect the following personal information when you interact
with us:
-
Name, email address, phone number, and company name when you
submit a contact form, request a consultation, or subscribe to
communications
-
Billing information including business name, address, and ABN when
you engage our services
-
Social media account credentials and access tokens that you
provide to us for the purpose of managing your social media
accounts (these are stored securely and used solely for service
delivery)
-
Any other information you choose to provide in correspondence with
us
Information Collected Automatically
When you visit our website, we may automatically collect:
-
IP address, browser type and version, operating system, and device
information
-
Pages visited, time spent on pages, referring URLs, and navigation
paths
-
Cookie identifiers and similar tracking technologies (see Section
5)
2. How We Use Your Information
We use the information we collect for the following purposes:
- To respond to your enquiries and provide customer support
-
To deliver the social media marketing services you have engaged us
to provide
-
To send you service-related communications, including proposals,
invoices, and project updates
-
To send you marketing communications about our services, where you
have provided consent or where we have a legitimate interest in
doing so (you can opt out at any time)
-
To improve our website, services, and user experience through
analytics
-
To comply with our legal obligations and enforce our terms of
service
3. How We Share Your Information
We do not sell, rent, or trade your personal information. We may
share your information in the following limited circumstances:
-
Service providers: We use trusted third-party
tools for email hosting, project management, analytics, and
payment processing. These providers are contractually obligated to
protect your information and use it only for the purposes we
specify.
-
Social media platforms: When delivering our
services, we interact with social media platforms (such as Meta,
TikTok, and LinkedIn) on your behalf using the access you have
granted. We do not share your personal information with these
platforms beyond what is necessary for service delivery.
-
Legal requirements: We may disclose your
information if required to do so by law, court order, or
government regulation, or if we believe disclosure is necessary to
protect our rights, your safety, or the safety of others.
-
Business transfers: In the event of a merger,
acquisition, or sale of assets, your information may be
transferred as part of that transaction. We will notify you of any
such change.
4. Data Storage and Security
We take reasonable steps to protect your personal information from
misuse, interference, loss, unauthorised access, modification, or
disclosure. These measures include:
-
Encrypted data transmission (SSL/TLS) for all website
communications
-
Secure storage of credentials and access tokens using
industry-standard encryption
-
Access controls limiting who within our organisation can access
your information
-
Regular security reviews and updates to our systems and processes
Your data is primarily stored on servers located in Australia. Where
data is transferred to servers outside of Australia (for example,
through the use of cloud-based tools), we ensure appropriate
safeguards are in place in accordance with the APPs and, where
applicable, GDPR requirements.
5. Cookies and Tracking Technologies
Our website uses cookies and similar technologies to enhance your
browsing experience and collect usage data. The types of cookies we
use include:
-
Essential cookies: Necessary for the website to
function properly (e.g., session management).
-
Analytics cookies: Help us understand how
visitors use our website so we can improve it. These cookies
collect anonymous, aggregated data.
-
Marketing cookies: Used to track visitors across
websites for the purpose of displaying relevant advertisements.
These are only set with your consent.
You can manage your cookie preferences through your browser
settings. Please note that disabling certain cookies may affect the
functionality of our website.
6. Your Rights
Under the Australian Privacy Act
You have the right to:
-
Request access to the personal information we hold about you
-
Request correction of any inaccurate or outdated information
-
Complain to the Office of the Australian Information Commissioner
(OAIC) if you believe we have breached the APPs
Under the GDPR (for EEA residents)
If you are located in the European Economic Area, you also have the
right to:
-
Request erasure of your personal data ("right to be forgotten")
- Request restriction of processing of your personal data
- Object to processing of your personal data
- Request data portability
-
Withdraw consent at any time where processing is based on consent
- Lodge a complaint with your local data protection authority
To exercise any of these rights, please contact us using the details
provided in Section 8 below.
7. Data Retention
We retain your personal information only for as long as is necessary
to fulfil the purposes for which it was collected, including to
satisfy any legal, accounting, or reporting requirements. When
personal information is no longer required, we will securely delete
or de-identify it.
As a general guide:
-
Contact form submissions: retained for 2 years from the date of
submission
-
Client records: retained for 7 years after the end of the client
relationship (in accordance with Australian tax and business
records requirements)
-
Website analytics data: retained in aggregated, anonymous form
indefinitely
8. Contact Us
If you have any questions about this Privacy Policy, wish to make a
complaint, or would like to exercise any of your rights regarding
your personal information, please contact us:
If you are not satisfied with our response to your privacy
complaint, you may contact the Office of the Australian Information
Commissioner (OAIC) at
www.oaic.gov.au
or by phone on 1300 363 992.
9. Changes to This Policy
We may update this Privacy Policy from time to time to reflect
changes in our practices, technology, legal requirements, or other
factors. When we make changes, we will update the "Last updated"
date at the top of this page. We encourage you to review this policy
periodically.