Frequently Asked Questions

Our onboarding process typically takes 1–2 weeks and includes: a discovery call to understand your business, goals, and target audience; a comprehensive audit of your existing social media presence; competitor analysis and market research; development of your social media strategy, content pillars, and brand voice guide; setup of tools, scheduling platforms, and reporting dashboards. Once the strategy is approved, we begin content creation and publishing according to the agreed schedule.

Social media is a long-term investment, and realistic timelines depend on your starting point, goals, and budget. Most clients begin to see improvements in engagement and reach within the first 4–6 weeks. More significant growth in followers, website traffic, and business outcomes typically becomes apparent within 3–6 months. We set clear benchmarks during onboarding and track progress against them monthly.

We handle all content creation as part of our service. However, we do encourage clients to share raw photos, behind-the-scenes footage, and team updates when possible — this type of authentic content often performs very well. We'll provide clear briefs and easy ways for you to share materials with us. All final content is created by our team and submitted for your approval before publishing.

Yes, always. We submit content batches for your review and approval before scheduling. You'll have full visibility of everything that will be published on your channels. We typically prepare content 1–2 weeks in advance, giving you ample time to review and request any changes. We use collaborative tools that make the approval process quick and straightforward.

Reporting frequency depends on your plan. Starter clients receive monthly reports, Growth clients receive fortnightly reports, and Enterprise clients receive weekly reports. All reports include key metrics such as reach, engagement, follower growth, content performance, and (where applicable) advertising ROI. We also schedule regular strategy calls to discuss results and plan ahead.

We track a comprehensive range of metrics tailored to your goals, including: follower growth and audience demographics; reach and impressions; engagement rate (likes, comments, shares, saves); click-through rates and website traffic from social; content performance by format and topic; paid campaign metrics (CPM, CPC, CTR, ROAS); and conversion metrics where tracking is set up. We focus on the metrics that matter to your business, not vanity numbers.

Every client is assigned a dedicated account manager who serves as your primary point of contact. You can reach your team via email, phone, or video call during business hours (Monday–Friday, 9:00 AM – 5:30 PM AEST). We also use collaborative project management tools for content approvals and feedback. Most clients find a combination of weekly check-in emails and monthly strategy calls works well.